<avb-designer-block data-id="26" class="avb-typography dsg-block-26"> <div class="avb-grid avb-grid--container dsg-grid--container-seo"> <div class="avb-grid__column avb-grid__column--small-12 avb-grid__column--marginBottom"> <div class="avb-wrapper dsg-block-26__content"> <p class="avb-typography__paragraph dsg-block__paragraph-seo">Enjoy versatile comfort with medium firm mattresses at American Mattress. These mattresses strike a balance between softness and support, making them suitable for a wide range of sleepers, including back and side sleepers. Experience pressure relief without losing support.</p> </div> </div> </div> </avb-designer-block> <style> h3.dsg__heading-Title-seo { font-size: 14px; font-weight: 700; } .dsg-block__paragraph-seo-bold { font-weight: 700; } .dsg-block__paragraph-seo { font-size: 11px; line-height: 26px; } .dsg-block-1-list-item { padding:3px 0; font-size: 11px; } .dsg-block-26 { margin-top: 0.25rem; margin-bottom: 0.25rem; } .dsg-block-26__content { padding: 0.5rem; text-align: left; } .dsg-block-26__paragraph { max-width: 35rem; margin-left: auto; margin-right: auto; } @media screen and (min-width: 600px) { .dsg-block-26 { margin-top: 0.5rem; margin-bottom: 0.5rem; } .dsg-block-26__content { padding: 0.5rem; } } @media screen and (min-width: 960px) { .dsg-block-26 { margin-top: 0.5rem; margin-bottom: 0.5rem; } .dsg-block-26__content { padding: 0.5rem; } } @media screen and (min-width: 1280px) { .dsg-block-26 { margin-top: 1rem; margin-bottom: 1rem; } .dsg-block-26__content { padding: 1rem; } } @media screen and (min-width: 1600px) { .dsg-grid--container-seo { width: 1000px; } .dsg-block-26 { margin-top: 1rem; margin-bottom: 1rem; } .dsg-block-26__content { padding: 1rem; } } </style>

Medium Firm Mattresses

Medium Firm

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We’ve combined cooling Serta® Gel Memory Foam and supportive Serta® Foam Core in our smallest carton ever to bring you cool, convenient comfort.   

Serta® Sheer Slumber™ Gel Memory Foam Medium Firm Tight Top Queen Mattress in Box

Comfort has never been more convenient. The new 8” Serta® Sheer Slumber™ EZ Tote mattress delivers quality comfort to your front door in our smallest carton ever. We’ve combined cooling Serta® Gel Memory Foam with our durable Serta® Foam Core for cool, supportive comfort that keeps you in dreamland all night long.

The new Serta® Sheer Slumber® mattress delivers quality, convenient comfort to your front door in our smallest carton ever. We’ve combined cooling Serta® Gel Memory Foam with our durable Serta® Foam Core for a cool, supportive mattress that keeps you in dream-land all night long.

This unique gel memory foam contours to the body for cushioning comfort and allows airflow to keep you cool and comfortable throughout the night.

Our new and improved Serta Foam Core provides durable support for any sleep position. With consistent support from edge to edge, you'll be comfortably supported all night long

Serta has been in the sleep industry for over 90 years and has been dedicated the entire time to helping people like you find a solution to your sleep problems so you can finally sleep better than you ever have. We love helping people find their best sleep and this is why our brand exists. Serta has been in the sleep industry for over 90 years and has been dedicated the entire time to helping people like you find a solution to your sleep problems so you can finally sleep better than you ever have. We love helping people find their best sleep and this is why our brand exists.
We believe that mattress shopping shouldn’t be stressful. We also believe whether you are buying online or in-store, you should be comfortable during the entire purchase process. So no matter if you're a back, stomach or side sleeper or if you sleep at night or during the day, we have a product to help you get the sleep you deserve. Check out some of the things we’ve learned along the way that help us to continue to be able to bring new sleep innovations to the table.

*Mattress only, all other products sold separately. Images may not depict actual size.

AVB Exclusive Serta up to $200 Mattress Rebate

Exclusive Serta up to $200 Presidents' Day Rebate

Serta® Sheer Slumber™ Gel Memory Foam Medium Firm Tight Top Twin Mattress in Box

Serta® Sheer Slumber™ Gel Memory Foam Medium Firm Tight Top Full Mattress in Box

Serta® Sheer Slumber™ Gel Memory Foam Medium Firm Tight Top King Mattress in Box

Purple® Luxe Rejuvenate™ 15.5" Grid Technology Medium Firm Tight Top California King Mattress in a Box

Luxuriate in the comfort of the Purple Rejuvenate, featuring a Quilted Comfort Cover that adapts to your body, supportive stability from the GelFlex® Grid Plus, and rounding out your restful sleep with a three-zone coil core for firm, targeted support.

Dual layer of conforming comfort foam supported by Purple's proprietary GelFlex® Grid Plus technology offer responsive stability and comfort as you move.

GelFlex® Grid Plus instantly responds to support as you move

Dual layer of Comfort Foam adapts to your body

Cooling Cover dissipates heat while the GelFlex® Grid Plus works together with a coil core to allow excess heat to escape through the mattress for comfortable sleeping temperature.

Cooling Cover dissipates heat to keep you comfortable.

2.5” GelFlex® Grid Plus allows excess heat to escape through the mattress

Coil core allows excess heat to escape through the mattress

Luxurious layers of comfort foam surround the GelFlex Grid Plus adapting to pressure points like your hips and shoulders through the familiar feel of a Quilted Comfort Cover, paired with a zoned Responsive Coil core for amazingly adaptive pressure relief.

Quilted Comfort Cover conforms to your body and adapts as you move.

GelFlex® Grid Plus flexes under comfort foam layers to provide stability that responds to your body's pressure points to alleviate discomfort.

Dual layer of Comfort Foam provides increased padding and conformability.

3 Zone Responsive Coil core react to pressure quickly as you move.

GelFlex® Grid Plus is bolstered with increased density to offer responsive stability within support layers paired with zoned Responsive Coils and fortified coil Edge Support System that makes getting in and out of bed easier.

2.5" GelFlex Grid Plus is Purple's proprietary technology bolstered with increased density to offer responsive stability within support layers while still adding responsive comfort.

Durable Edge Support Foam paired with fortified coil Edge Support System provide lasting support as you get in and out of bed.

3 Zone Responsive Coil System offers focused support where you need it.

Engineered to last day after day, night after night with a fortified steel coil Edge Support System, Edge Support Foam, durable coil core and the GelFlex® Grid Plus flexible yet strong hyper-elastic polymer material.

2.5" GelFlex Grid Plus is Purple's proprietary technology bolstered with increased density to offer durable support.

Fortified steel coil Edge Support System combined with durable Edge Support Foam helps prevent sagging.

Responsive Coil core offers strong supportive base.

Quilted Comfort Cover with Cooling Fibers

Cooling Fibers create a wonderfully cool surface.

Instantly responds to support your body as you move.

Engineered with increased density and bolstered durability to provide responsive stability within support layers while still enhancing comfort.

Column structure draws heat away for more comfortable sleep.

Dual layer of responsive comfort foam adapts to your body as you move.

3 Zone edge-to-edge Coil core provide targeted full-body support and allows excess heat to escape through the mattress.

Purples exclusive GelFlex® Grid is at the forefront of sleep science, offering superior comfort and pressure relief, without ever compromising support.  Unlike traditional mattresses, which provide support without pressure relief (or vice versa), proprietary Purple technology delivers instant adaptive, all-over pressure relief and total comfort – without sacrificing support.

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top Twin Mattress

AVB Exclusive Beautyrest up to $200 mattress Rebate

Exclusive Beautyrest up to $200 Presidents' Day Rebate

Step up to a world class sleep experience with our premier individualized support + motion separation, breathability and cooling, and responsive pressure relief with a classic, quilted surface. With 100 years of innovation behind us and many, many more ahead, our latest collection shows exactly how people at their best, get their Beautyrest®.

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top Twin XL Mattress

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top Full Mattress

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top Queen Mattress

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top King Mattress

Beautyrest® World Class™ Level Three 14.5" Pocketed Coil Medium Firm Tight Top California King Mattress

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top Twin Mattress

Discover the difference between sleep and Beautyrest® with our signature individualized support + motion separation, contouring pressure relief, and a classic, quilted surface. With 100 years of innovation behind us and many, many more ahead, our latest collection shows exactly how people at their best, get their Beautyrest®.

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top Twin XL Mattress

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top Full Mattress

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top Queen Mattress

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top King Mattress

Beautyrest® Level Two 14.75" Pocketed Coil Medium Firm Pillow Top California King Mattress

Step up to a world class sleep experience with our premier individualized support + motion separation, breathability and cooling, and responsive pressure relief with a classic, quilted surface. With 100 years of innovation behind us and many, many more ah

InfiniCool® MAX Technology offers advanced cooling with vertical natural lux fibers

Our 1000-density Pocketed Coil® Technology and higher density foams provide premier individualized support + motion separation

Our brand new World Class Relief™ HD Foam offers remarkable pressure relief that responds to your body

SurfaceTouch™ Gel Memory Foam is quilted into the sleep surface to unlock immediate, advanced pressure relief

For the person who likes an ultra-supportive feel with no sinking feeling. Great for back and stomach sleepers

Premium memory foam is temperature-sensitive; it may feel firmer in cooler temperatures and softer in warmer ones. For your preferred comfort, please allow several hours for your memory foam mattress to adjust to the room’s temperature

Each Beautyrest collection is singularly crafted so you can have a first-class sleep experience. Each coil system promotes immediate comfort and support for all positions including back, stomach, and side sleepers. Our breathable memory foams promote deeper slumber and restful nights by helping your body maintain its ideal thermal temperature.

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top Twin Mattress

Discover the difference between sleep and Beautyrest® with our signature individualized support + motion separation, contouring pressure relief, surface-level cooling, and a smooth, contouring surface. With 100 years of innovation behind us and many, many more ahead, our latest collection shows exactly how people at their best, get their Beautyrest®.

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top Twin XL Mattress

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top Full Mattress

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top Queen Mattress

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top King Mattress

Beautyrest® Level Two 12" Hybrid Medium Firm Smooth Top California King Mattress

Discover the difference between sleep and Beautyrest® with our signature individualized support + motion separation, contouring pressure relief, surface-level cooling, and a smooth, contouring surface. With 100 years of innovation behind us and many, many

Sleep comfortably with a cooling sleep surface provided by InfiniCool® Technology

There's sleep, and then there's Beautyrest® With the new Beautyrest® Mattress collection, 875-density Pocketed Coil® Technology provides our signature individualized support + motion separation

Our Hybrid construction features Beautyrest ActiveResponse™ MAX Memory foam right at the surface

For the person who likes a contouring mattress with medium firm support and balanced pressure relief

Discover the difference between sleep and Beautyrest® with our signature individualized support + motion separation, contouring pressure relief, and a classic, quilted surface. With 100 years of innovation behind us and many, many more ahead, our latest c

Beautyrest® ActiveResponse™ Memory Foam provides contouring comfort designed to help alleviate aches and pains

For the person who likes medium firm support with just the right amount of pressure relief and a lush top layer. Great for all sleepers

Joybed LX 10" Wrapped Coil Medium Firm Tight Top Twin Mattress

Sleep naturally, sleep better. The Joybed LX Medium Firm Latex-Free 10" Natural Mattress is crafted for those who crave pure, breathable comfort without compromise. Designed with edge-to-edge pocket coils, it delivers exceptional support and long-lasting durability, ensuring you wake up refreshed every morning.

Joybed LX 10" Wrapped Coil Medium Firm Tight Top California King Mattress

Joybed LX 10" Wrapped Coil Medium Firm Tight Top King Mattress

Joybed LX 10" Wrapped Coil Medium Firm Tight Top Twin XL Mattress

Joybed LX 10" Wrapped Coil Medium Firm Tight Top Full Mattress

Joybed LX 10" Wrapped Coil Medium Firm Tight Top Queen Mattress

Sleep naturally, sleep better. The Joybed LX Medium Firm Latex-Free 10" Natural Mattress is crafted for those who crave pure, breathable comfort without compromise. Designed with edge-to-edge pocket coils, it delivers exceptional support and long-lasting 

Two layers of all-natural cotton—totaling 20 lbs. in Queen size—provide plush, breathable comfort, while the quilted layer of 100% wool adds an extra touch of coziness and naturally wicks away moisture for a cool, dry sleep. Encased in a 90% GOTS-certified cotton cover, this mattress offers a truly chemical-free, hypoallergenic experience. Say goodbye to latex and hello to a peaceful night's sleep.

Supportive: Contains a support system that responds to your body and evenly distributes weight to facilitate ideal alignment.

Breathable: The layers of this mattress are breathable which helps you sleep cooler and wake up less throughout the night.

Adjustable Base: Friendly This mattress is adjustable base friendly. Adjustable bases can elevate your head and/or feet to alleviate snoring, sinus pressure, promote better circulation and offer a variety of other health benefits.

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This mattress is best for side sleepers, back sleepers and stomach sleepers

Fully compatible with all modern support systems, including adjustable bases, platform beds, and box spring/foundations.

Purple® Essential 9.25" Grid Technology Medium Firm Tight Top Split King Mattress

Breathable, stretch material flexes seamlessly

Optimizes the instantly adaptive GelFlex Grid

2" Purple GelFlex Grid (Hyper-Elastic Polymer)

Non-Slip Bottom Panel - Polyester 74%, Acrylic Latex 26%

Step up to even more comfort with the Purple Mattress®, the model that started it all. Enjoy deeper full-body comfort with Purple’s unique instantly adaptive support. The 2" GelFlex® Grid cradles pressure points for uninterrupted sleep, while the Dual-Layer Comfort Core provides adaptive, substantial support.

Product Dimensions (Each)

Shipping Weight (Each)

American Select Series Anniversary Hybrid 14" Medium Firm Twin Mattress

Immerse yourself in unparalleled comfort with this exceptional mattress. The quilted surface ensures a cool and soothing sleep experience. Revel in the luxurious layers of Super Soft Foam, easing your aches and pains from the day away. Experience superior support through the expertly crafted individually wrapped coils and the stability provided by the foam-encased edge.

American Select Series Anniversary Hybrid 14" Medium Firm Twin XL Mattress

American Select Series Anniversary Hybrid 14" Medium Firm Queen Mattress

American Select Series Anniversary Hybrid 14" Medium Firm Full Mattress

American Select Series Anniversary Hybrid 14" Medium Firm Euro Top King Mattress

American Select Series Anniversary Hybrid 14" Medium Firm California King Mattress

Immerse yourself in unparalleled comfort with this exceptional mattress. The quilted surface ensures a cool and soothing sleep experience. Revel in the luxurious layers of Super Soft Foam, easing your aches and pains from the day away. Experience superior

Purple® Essential 10" Grid Technology Medium Firm Smooth Top Twin Mattress in a Box

Enjoy uninterrupted sleep with the Purple mattress, the mattress that started it all. The instantly adaptive GelFlex® Grid paired with a layer of comfort foam eases pressure, while a layer of base support foam provides adaptive stability with less bounce.

Purple® Essential 10" Grid Technology Medium Firm Smooth Top Full Mattress in a Box

Purple® Essential 10" Grid Technology Medium Firm Smooth Top Queen Mattress in a Box

Purple® Essential 10" Grid Technology Medium Firm Smooth Top King Mattress in a Box

Purple® Essential 10" Grid Technology Medium Firm Smooth Top California King Mattress in a Box

Purple® Hybrid Premier 3 Grid Technology 12" Medium Firm Smooth Top Twin XL Mattress in a Box

What makes the Purple® Hybrid Premier Mattress different from every other mattress? Simple: The Purple Grid™ – It took years and over 30 patents to perfect it. This unique top layer adapts to your body and stays cool for superior comfort, support, and overall better sleep.

Purple® Hybrid Premier 3 Grid Technology 12" Medium Firm Smooth Top Full Mattress in a Box

Purple® Hybrid Premier 3 Grid Technology 12" Medium Firm Smooth Top King Mattress in a Box

Purple® Hybrid Premier 3 Grid Technology 12" Medium Firm Smooth Top Queen Mattress

Purple® Hybrid Premier 3 Grid Technology 12" Medium Firm Smooth Top California King Mattress in a Box

Purple® Hybrid Premier 4  Grid Technology 13" Medium Firm Smooth Top Full Mattress in a Box

Purple® Hybrid Premier 4 Grid Technology 13" Medium Firm Smooth Top Queen Mattress in a Box

Purple® Hybrid Premier 4 Grid Technology 13" Medium Firm Smooth Top King Mattress in a Box

Purple® Hybrid Premier 4 Grid Technology 13" Medium Firm Smooth Top California King Mattress in a Box

Purple® Hybrid Premier 4 Grid Technology 13" Medium Firm Smooth Top Twin XL Mattress in a Box

What makes the Purple® Hybrid Premier Mattress different from every other mattress? Simple: The Purple Grid™ – It took years and over 30 patents to perfect it. This unique top layer adapts to your body and stays cool for superior comfort, support, and ove

With the Purple® Hybrid Premier, you get the option to decide how thick you want The Purple Grid™ to be. Choose between 3” of weightless support or 4” of zero gravity float.

We’ve also added a new base layer of individually wrapped responsive-support coils to enhance overall comfort, responsiveness, and durability of the mattress. What does this mean for you? You’ll feel so rested, you’ll wake up ready to make your dreams come true.

The Purple Grid™ adapts to your body and sleeping position

Open air channels and temperature-neutral materials so you don't sleep hot

Responsive support coils base for superior comfort

CertiPUR-US ® certified polyurethane foam

Sleep in the lap of luxury. With a customizable Purple Grid™ layer for deeper No Pressure Support and Responsive Support Coils, you get a truly personalized cool, zero-gravity sleep experience.

Premium StretchMax Cover - Everything is comfier stretchy. The soft, premium stretch allows you to feel the No Pressure Support of the Purple Grid, while the ultra-breathable side panels allow the air to flow freely so you sleep at the perfect temperature all night.

3" or 4" Purple Grid - Dynamic No Pressure Support the Purple Grid is a flexible gel material that instantly adapts to your body and sleep position for personalized No Pressure support. It cradles your hips and shoulders while firmly supporting your back’s natural shape. In other words, it's soft where you want it and firm where you need it, so you feel like you’re floating. Choose your level of support with either 3” of weightlessness or go all in with our deepest Purple Grid of 4” zero gravity No Pressure Support.

Responsive Support Coils - Purple’s proprietary 7.5” Responsive Support Coils aid the Purple Grid in dynamic pressure relief and support for the best sleep possible. They also add years of durability to your bed.

Transition Foam - Thin layers of transition foam is used for added comfort and structure.

With the Purple Hybrid Premier, you choose your level of pressure cradling and luxury, so you snooze in perfect Purple bliss.

4” Purple Grid - Zero Gravity No Pressure Support with the deepest Purple Grid, this is the ultimate Zero Gravity feel and is favorited by side sleepers, curvy sleepers, and anyone who wants to sleep cooler and deeper than an astronaut on Cloud Nine.

Instant No Pressure Support - The Purple Grid is designed to dynamically flex under pressure, so your shoulders and hips are cradled while your back is fully supported.

Sleeps Cool - The Purple Grid has thousands of open-air channels that feel cool as you lie down and neutralize your body heat through the night, so you sleep comfortably cool all night long.

The Comfort That Keeps on Giving - Made with Hyper-Elastic Polymer®, the Purple Grid lasts at least as long as ordinary mattresses and is guaranteed for 10 years under Purple's full warranty.

Top Layer: 4” Hyper-Elastic Polymer™ material in Purple Grid Non-toxic polyethylene copolymer powder coating

Foam Layer: 1” 2.0 lbs density polyurethane foam

Responsive Support Coils: 7.5” Wrapped Springs

3” Purple Grid - Weightless No Pressure Support with 50% more Purple Grid than the Purple Hybrid for a plusher, more weightless feel, this is the favorite for couples with different Feel preferences and sleepers who like to switch up their sleep positions.

The Purple® Mattress uses the Purple Grid™ to eliminate pressure points and allow airflow so you sleep cool and comfortable. In other words, your hips and shoulders will be perfectly cradled while fully supporting your back. Stop compromising between comfort and support and get the best of both worlds with the Purple® Mattress.

Open air channels and temperature-neutral materials for cooler sleep

The Purple Grid™ adapts to your body and sleep position

The mattress that started it all just got an upgrade. Now with added edge support and a SoftFlex™ cover, the Purple Mattress gives you the essential Purple comfort your body needs.

SoftFlex Cover - Custom, super-soft wave knit that delivers tons of stretch to help maximize the flexing properties of the Purple Grid™. The breathable design also promotes airflow so you sleep perfectly cool.

2” Purple Grid™ - Balanced No Pressure® Support Engineered to flex directly under your pressure points while supporting the rest of your body

Dual Layered Comfort Foam - Soft and responsive comfort layer atop a firm, supportive layer. Purple is built to last, using high-density foam.

Instant No Pressure Support - The Purple Grid is designed to dynamically flex under pressure so your shoulders and hips are cradled while your back is fully supported.

Sleeps Cool - The Purple Grid has thousands of open air channels that feel cool as you lie down and neutralize your body heat through the night so you sleep comfortably cool all night long.

The Comfort That Keeps On Giving - Made with Hyper-Elastic Polymer®, the Purple Grid lasts at least as long as ordinary mattresses and is guaranteed for 10 years under Purple's full warranty.

Top Layer: 2” Hyper-Elastic Polymer™ material in Purple Grid™ Non-toxic polyethylene copolymer powder coating

Middle Layer: 3.5” 1.8 lbs density polyurethane foam

Base Layer: 4” 2.0 lbs density polyurethane foam

Knit Fabric: 29% Viscose, 67% Polyester, 4% Lycra

Non-Slip Bottom: 100% Polyester stitchbond with non-FR coating

Fire Retardant: Non-Toxic Knit Barrier (not chemically treated)

Basic Care: Spot clean with mild detergent (Eg: upholstery cleaner). Machine wash/dry not recommended.

*Mattress only, other pieces sold separately. Image may not depict actual size.

Medium Firm

Medium Firm Mattresses

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